Free delivery from €59 (FR) and €99 (BE+LU+ES+IT+NL+PT)
Fast shipping within 24h *
PayPal Payment
Free delivery from €59 (FR) and €99 (BE+LU+ES+IT+NL+PT)
Fast shipping within 24h *
PayPal Payment
Lower 24h EXPRESS rates for faster, more affordable delivery
🚀 🚀 🚀
Lower 24h EXPRESS rates for faster, more affordable delivery
🚀 🚀 🚀
Cart
Your cart is empty
CLARIFYING SHAMPOO - L'IENA - compatible with all straightening treatments - 1L
🔐 Secure payment • 🅿️ PAYPAL • ⚡ Shipped within 24h
Tahiti Gloss
Excellence
Glow Lift
Kéraboost
Key information
Everything about this product
Description
CLARIFYING SHAMPOO - L'IENA - compatible with all straightening treatments - 1L
The "La Genèse" preparatory shampoo from L'Iena Paris is a shampoo that will rid the hair of all residues. It deeply cleanses the hair without drying it out, preparing it to receive straightening or hair BTX treatments.
La Genèse from L'Iéna Paris is a high-performance clarifying shampoo. The choice of its ingredients and the balance between them meet the highest standards for preparing a straightening treatment while being easy to use and respectful of the hair. With 100% plant-based active ingredients, this shampoo is vegan.
It is compatible with all straightening treatments (with or without formaldehyde) and all brands of straightening or hair BTX treatments.
step 1
1 Liter
Ingredients / INCI
1. What is La Genèse preparatory shampoo used for?
2. How many shampoo applications are required?
3. Can a regular shampoo be used instead?
4. Does this shampoo perform the straightening treatment?
Shipping *
We do our best to ship your order within 24h (except during peak periods). Once your order has shipped, you will receive an email with tracking information. Delivery takes 24–48h by express service and 3–7 days by standard service.
* Free delivery on orders over €59 in France and €99 in Belgium and Luxembourg.
Return policy
Our goal is for every customer to be completely satisfied with their purchase. If this is not the case, let us know and we will do our best to find a solution with you. The statutory withdrawal period is 14 days.
Need help?
Need help?
Products reserved for professionals. We accept no liability for use without the required professional skills.
We recommend
N. (Verified purchase) Belgium
Your Tahiti Gloss is amazing. It straightens perfectly with incredible shine, and it smells wonderful too. I hope you never stop making it.
New Tahitian SMOOTHING Formula - TAHITI GLOSS with Shea Butter - Formaldehyde-free - 1L
PARIS LISS - Tahiti Gloss - Tahitian Smoothing with Shea Butter - 1L
S. (Verified purchase) France
I wanted to let you know that I tried your Excellence straightening treatment. I was honestly afraid to wash my hair afterwards… but I’m amazed, I’m shocked, I’m so happy. I’m really delighted!
FRENCH SMOOTHING - PARIS LISS - Excellence - 1 L
Excellence Paris Liss French Straightening – 120 ml
I. (Verified purchase) France
I finally tried your Glow Tox and it’s amazing! The hair is deeply nourished, the curls are redefined, and the client really loved keeping her volume, unlike with a straightening Hair BTX.
Pure Keratin Hair BTX – GLOW LIFT – Diamond Powder – 1KG
Pure Keratin Hair BTX – GLOW LIFT – Diamond Powder – 300G
Pure Keratin Hair BTX – GLOW LIFT – Diamond Powder – 1KG
A. (Verified purchase) France
Whether it’s for defining curls or nourishing straight hair, this keratin boost is fantastic! And the incredible fragrance it leaves in the hair without weighing it down… I approve and recommend it.
KERABOOST – Pure Keratin Gel - 300 ML
A. (Verified purchase) France
Hello F, some feedback on the Excellence straightening treatment: wow, it’s amazing! Shine, softness, hydration — it has everything... A huge thank you for your work and responsiveness! I would never change suppliers; you are truly the best and I trust you completely. I really wanted to tell you: it’s a pleasure working with people you can trust and who are so efficient. A huge THANK YOU!
FRENCH SMOOTHING - PARIS LISS - Excellence - 1 L
Excellence Paris Liss French Straightening – 120 ml
Concentrated Hair BTX - S.O.S SHOT – Very Powerful Express Treatment - 20 ML
Professional Hair BTX - Lisa Indian - Deby Hair - 300 g
Pure Keratin Hair BTX – GLOW LIFT – Diamond Powder – 300G
STRAIGHTENING BRUSH
KRYSTAL CARE Shampoo – Straightening Maintenance – Sulfate, Paraben & Silicone Free – 500 ml
Pure Keratin Hair BTX – GLOW LIFT – Diamond Powder – 1KG
Concentrated Hair BTX - S.O.S SHOT – Very Powerful Express Treatment - 20 ML
KERABOOST – Pure Keratin Gel - 300 ML
KRYSTAL CARE Straightening Maintenance Kit - Shampoo + Mask + Serum
Lizze Extreme Duo — Lizze 250°C Professional Straightener + 2400W Hair Dryer
Free delivery
On orders over €59 in France and €99 in Belgium
Secure payments
We use SSL encryption for secure payments
Fast shipping
Shipping within 24h* / Delivery: Express 24–48h or Standard 3–7 days
Customer service 7 days a week
10am–7pm Monday to Friday. 12pm–5pm on weekends
Free delivery*
Secure payment
Fast shipping*
Customer service 7 days a week
* Free Mondial Relay pickup-point delivery from €59 (FR) and €99 (EU)
* Shipping within 24h except during peak periods.
