L'Iéna Paris La Genèse Professional Clarifying Shampoo — Step 1 — 1L

Professional clarifying shampoo. We accept no liability for use without the required professional skills.

L'Iéna Paris — A professional reference before straightening

L'Iéna Paris La Genèse is a high-performance preparatory clarifying shampoo designed before professional straightening. Made with 100% plant-based active ingredients, it deeply removes styling residues, mineral deposits and impurities without unnecessarily drying the hair fiber, preparing hair for straightening or Hair BTX.

Why use a clarifying shampoo before straightening?

• Removes residues that can interfere with treatment penetration.
• Opens the cuticles to prepare the fiber.
• Deep cleanses while respecting the hair.
• Prepares hair for professional straightening treatments.
• Supports a more consistent and long-lasting service.

Key ingredients

Aloe Vera helps soothe and hydrate during cleansing.

Prickly Pear is rich in vitamin E and helps protect the fiber.

Hydrolyzed Keratin helps strengthen the hair structure.

Jojoba Oil nourishes and adds shine.

Argan Oil helps nourish and maintain flexibility.

Coconut Oil nourishes the hair and supports protection from heat.

Compatible with professional treatments

Compatible with Brazilian, Indian, tannin, Tahitian and French straightening treatments, Hair BTX from different brands, coloring and bleaching services, subject to each treatment's protocol and professional diagnosis.

Key benefits

• 100% plant-based active ingredients — vegan formula
• Deep cleansing without unnecessarily drying the fiber
• Professional 1L format
• Suitable as Step 1 before L'Iéna Paris Enzymoplasty

Directions

Step 1: Apply to wet hair, massage and rinse thoroughly.

Step 2: Repeat a second time for optimal cleansing before professional straightening.

Step 3: Towel-dry and blow-dry to approximately 80–100% depending on the protocol used. Do not apply conditioner before the straightening treatment.

Paris Liss professional tip: properly prepared hair is essential for an even professional result. Always follow the protocol of the straightening treatment being used.