High-end French Excellence Straightening 1L

Gentle protein French straightening, smoothing treatment specially designed for sensitized, bleached, fine, fragile, dry hair.

Smoothes up to 100% gently without drying out or damaging the hair. It will give the hair incomparable shine thanks to silk protein.

3 in 1: it combines French straightening, Indian straightening, and silk protein straightening.

The EXCELLENCE straightening is a smoothing and nourishing treatment with a noble and innovative formula from nanotechnology for a perfect and lasting result.
Relatively healthy and vegan composition. Contains no formaldehyde, no derivatives, and no formaldehyde releasers.

Thanks to its purple pigments, it optimally protects highlighted or colored hair.

It contains:

• Amla oil: Promotes growth, prevents hair loss and the appearance of gray hair.
• Silk protein: Provides incomparable softness and shine.
• Plex: Prevents breakage, repairs, and reconstructs damaged fiber.
• Hyaluronic acid: Has strong moisturizing power.

Excellence Straightening is the signature product of the Paris Liss brand — the result of over 25 years of expertise in professional hair straightening and the vision of Paris Liss's founder, a trainer, certified hairdresser, and straightening expert. Designed in response to a problem faced by all straightening experts: how to effectively straighten the most fragile, most bleached, most sensitized hair, without damaging or drying it out? Excellence straightening is THE answer to this question — Paris Liss's first recommendation for hair that cannot withstand classic straightening.

A 3-in-1 straightening — a unique combination

What distinguishes Excellence from all other straightening treatments available on the market is its unique positioning as a 3-in-1 straightening that combines the benefits of three complementary straightening techniques in a single formula:

• French straightening: gentle, respectful of the hair fiber, it straightens while preserving the hair's natural hydration and suppleness — without making it excessively stiff or dry
• Indian straightening: deeply nourished with amla oil, it repairs, strengthens, and brings vitality and shine to the hair fiber while promoting growth
• Silk protein straightening: silk protein coats each strand with a silky protective film that provides incomparable softness and shine — absolutely unique among all professional straightening treatments

This unique combination allows for a result that is up to 100% straight while maintaining the softness, suppleness, and shine of healthy hair — without any plasticized or dried-out effect.

Specially designed for the most fragile hair

Excellence straightening is Paris Liss's primary recommendation for:

• Bleached or heavily highlighted hair with weakened fiber
• Fine hair that risks being overloaded or flattened by traditional straightening treatments
• Hair sensitized by repeated colorations, perms, or relaxers
• Dry and brittle hair needing nourishment above all else
• Fragile hair for which classic straightening treatments are contraindicated

💡 The Paris Liss expert recommends applying Bioplex Minoa just before Excellence without rinsing, then applying the straightening treatment over it, to further strengthen the hair fiber before the treatment — a particularly effective combination for very sensitized hair.

A noble and innovative formula from nanotechnology

Excellence straightening is based on a nanotechnology formula that fragments active ingredients into nanoparticles for ultra-deep penetration into the hair fiber. It is not a surface straightening — it is a reconstructive treatment that acts from the inside out to repair, nourish, and straighten at the same time.

Key ingredients and their benefits

• Silk Protein: the star active ingredient of Excellence straightening. It coats each strand with an incomparably fine, silky protective film that provides unparalleled velvety softness and crystalline shine. It is this active ingredient that gives Excellence straightening its inimitable sensory signature
• Plex Technology: prevents breakage, repairs, and reconstructs damaged fiber from within — disulfide bonds broken by chemical treatments are re-bonded to restore strength and elasticity
• Hyaluronic Acid: powerful moisturizing agent that fills damaged areas and provides intense hydration, suppleness, and shine
• Amla Oil: Indian oil with exceptional hair properties — actively promotes hair growth, prevents hair loss, and delays the appearance of gray hair
• Violet Pigments: integrated into the formula to protect highlighted or colored hair by neutralizing unwanted yellow tones. An anti-brass toning effect directly in the straightening treatment

A relatively healthy and vegan composition

Excellence straightening meets Paris Liss's high standards:

• No formaldehyde, no formaldehyde derivatives, no formaldehyde releasers
• Relatively healthy and vegan composition
• Complies with European standards — tested and validated by Paris Liss experts
• Compatible with commitments to responsibility and health respect

Strengths of Excellence Straightening 1L

• Paris Liss signature product — developed and recommended by the expert, 25 years of expertise
• Unique 3-in-1 straightening: French + Indian + silk protein in a single formula
• Special for fragile hair: bleached, fine, sensitized, dry — where other straightening treatments fail
• Smoothes up to 100% gently without drying out or damaging the fiber
• Silk protein: incomparable softness and shine
• Plex technology: repairs and reconstructs damaged fiber
• Hyaluronic acid: intense hydration and suppleness
• Amla oil: promotes growth, prevents hair loss
• Violet pigments: integrated anti-yellow protection for colored or highlighted hair
• Nanotechnology formula — ultra-deep penetration
• Formaldehyde-free, vegan, compliant with European standards
• 1L professional size

Application protocol recommended by Paris Liss

1. Mandatory strand test: assess hair resistance before any application
2. Reinforcement option: for very sensitized hair, apply Bioplex Minoa to clean, damp hair without rinsing, then apply Excellence over it
3. Shampoo: wash hair with a suitable shampoo (no clarifying shampoo required)
4. Drying: dry hair
5. Application: apply Excellence strand by strand 0.5 cm from the scalp
6. Processing time: leave on according to hair type, under cellophane if possible
7. Rinsing: rinse partially according to hair type
8. Blow-drying: perform a smooth blow-dry to activate the shine of the silk protein
9. Straightening: pass the flat iron over fine strands at the appropriate temperature
   • Bleached or very sensitized hair: 180 °C maximum
   • Fine or slightly sensitized hair: 190-200 °C
   • Normal colored hair: 210-220 °C

💡 The result of the silk protein is fully expressed during blow-drying — take care at this step to maximize the shine and softness of the final result.

❓ FAQ — Frequently Asked Questions

Why did Paris Liss create its own straightening treatment? After more than 25 years of straightening expertise and testing products from all over the world, PARIS LISS noticed a gap in the market: a straightening treatment gentle enough for the most fragile hair, yet effective enough to straighten up to 100%. Excellence straightening was born from this vision — a 3-in-1 formula with silk protein and Plex, designed specifically for hair that other straightening treatments cannot safely treat.

How is French straightening different from Brazilian or Indian straightening? French straightening is designed for a soft and customizable result that preserves the hair's natural hydration and suppleness. Unlike more intensive Brazilian straightening or Indian straightening focused on Indian oils, French straightening is particularly suitable for fine and sensitized European hair that requires gentleness and respect for the fiber above all else. Excellence straightening combines all three in a single formula, thus adapting to a very wide range of hair profiles.

Can Excellence straightening be used on very bleached hair? Yes, this is precisely the hair profile for which Excellence was designed. Its gentle formula, enriched with reparative Plex, silk protein, and hyaluronic acid, allows for straightening while repairing the fiber — where classic straightening treatments would be too aggressive. It is recommended to combine Bioplex Minoa before application to further strengthen the hair fiber before treatment.

Does silk protein really give a different result from other straightening treatments? Yes, very clearly. Silk protein is a rare active ingredient in the world of professional straightening that provides a unique feel and appearance: the hair is incomparably soft and velvety to the touch, with a crystalline shine that surpasses most other straightening treatments. This is the sensory signature of Excellence straightening.

Is Excellence straightening suitable for pregnant women? The formula is formaldehyde-free, free of formaldehyde derivatives, and free of formaldehyde releasers. As with all hair treatments during pregnancy, it is recommended to consult a doctor before use.

How many applications can be done with the 1L format? The 1L professional format allows for approximately 8 applications depending on the length and thickness of the hair being treated.